email authentication, bulk emailing, considerations, strategies

The Role of A/B Testing in Optimizing Bulk Email Campaigns

A/B testing plays a crucial role in optimizing bulk email campaigns, allowing marketers to uncover valuable insights and improve their overall strategy. With a staggering 3.9 billion daily email users worldwide, email marketing has become an indispensable tool for businesses to connect with their target audience. A/B testing, also known as split testing, is a […]

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